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Intelligent lifecycle marketing, built for humans who still want control.

Join the new era of SMS marketing

Your customers aren't interested in talking to a robot, and you aren’t interested in a bolt-on AI platform you can’t control. Create intuitive, personalized SMS marketing experiences to surprise and delight your audience at scale with the perfect balance of human and AI.

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Why Sotto

AI is no longer an experiment. Let it be a part of your success.

For years, marketers have been promised “AI”. But most platforms were built long before AI ever existed, and now bolt on bits of automation that can’t scale or learn the way your business needs to.

Sotto is different. We’re AI-native, meaning intelligence isn’t an add-on, it’s the foundation.

You don’t need to rewire your stack or retrain your team.
You don’t need to fight for control or visibility into what AI is doing
You just need a platform that’s built for the way marketing works now
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The Platform

All-in-one SMS built for 
intelligent connection.

Sotto unifies AI automation, conversation, and insight into one seamless platform. Your teams will move faster, build real relationships, and crush their KPIs.

1

Agentic Intelligence

Create, test, and optimize campaigns automatically. No manual setup, no endless A/B testing. Your AI marketing strategist runs 24/7.

2

Human in the Loop

Guide your agentic AI like you’d brief a teammate. Sotto makes it easy to adjust messaging, tone, or strategy with as much transparency and control as you need.

3

Data-Driven Personalization

See your customers clearly. Sotto integrates across your tech stack to unify behavior, purchase, and intent data — turning insights into action.

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Impact

Brands that grow smarter, not just louder.

From fast-growing CPG disruptors to iconic retail names, Sotto helps ambitious teams unlock personalization, automation, and measurable performance — all in one place.

Brands with Sotto felt the difference…and fast:

2.3x

2.3× higher engagement compared to legacy SMS platforms

80%

80% faster campaign production cycles

40%

40% lift in repeat purchase rates

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Native-AI

Built as core AI infrastructure,
not an unreliable bolt on.

Legacy tools add AI like an accessory.

Sotto’s intelligence is structural. It’s woven into every workflow, every message, every optimization loop.

Learning happens automatically, in real time
Personalization scales without human re-segmentation
Insights layer seamlessly with your evolving data set
Conversations occur effortlessly
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Industries

Brands that grow smarter, not just louder.

Every industry faces different challenges. Sotto meets each one with intelligent, adaptive solutions that drive measurable results.

Retail & Apparel

Personalize at scale. Connect online and in-store for truly omnichannel experiences, from new customers to VIPs.

Skincare, Beauty & Health

Educate, recommend, and nurture with conversational AI that understands customer rituals.

Beverages & CPG

Launch smarter, gather feedback instantly, and turn fans into repeat buyers online and at their closest store.

Restaurants

Automate admin, elevate experiences, and free your staff to focus on what matters most — in-person hospitality for your VIP guests.

Our Take

Technology should make marketing feel more human — not less.

We built Sotto to elevate creativity, not replace it. Our agentic AI handles the heavy manual tasks so marketers can focus on their priorities. Because when AI and humans work together, brands don’t just communicate, they build experiences that delight, relationships that last, and metrics that grow.

Try us out

See what Sotto’s native-AI platform can do for your brand.

Experience the only SMS platform built from the ground up to evolve with you — faster setup, smarter strategy, better customer experiences, and measurable growth.

Give your customers a platform.

Book a demo