Visits your location
A customer walks into any of your locations
Real-world identity
for every visitor.
Connect physical presence to digital identity. Every tap turns an anonymous visitor into a customer you can reach, recognize, and bring back.
You know everything about your online customers. You know nothing about the ones who show up in person.
Digital channels track every click, scroll, and purchase. But the moment a customer walks through your door, taps at your activation, or sits down at your table — they disappear. No identity. No data. No way to follow up. The physical world is your biggest blind spot.
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Identifying your customers IRL starts with a simple tap. No QR Codes.
No Forms. No Friction.
Taps the Phygital Cookie
Self-identifies and opts in via text
Connects via text, in real time
Support, recommendations, rewards, or discovery
Leaves as a known customer
Enabling personalized follow-up and repeat visits
See where your customers are engaging in real time.
Track tap activity across every physical location or event from a single dashboard
Capture.
Connect.
Learn.
Capture
The Phygital Cookie™
A physical NFC device that identifies customers the moment they engage. No app, no form, no friction. One tap is all it takes to turn an anonymous visitor into someone you can reach.
Connect
Conversational SMS
Not a blast. Not a notification. A real two-way conversation that follows the customer long after they've left your location or event, personalized to who they are and what they care about.
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Active Listening™
Every response, preference, and interaction is automatically captured as zero-party data. The more customers engage, the richer their profile becomes — no surveys, no guesswork.
Explore the full platform
What if every person who walked through your door or came to your event became a customer you could reach tomorrow?
Sotto turns anonymous foot traffic into known customers, real conversations, and a direct line to every customer who walks through your door.
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Built for businesses where customers show up in person.
Retail
Turn every store visit into a relationship. Identify shoppers, personalize follow-up, and bring them back without relying on loyalty cards or email sign-up forms.
Hospitality
Know your guests before they leave the table. From restaurants to hotels, Sotto connects the in-person experience to a direct line you own.
Live Events + Activations
Capture attendees at peak engagement and turn activations into lasting connections. Go beyond impressions with a direct line to every person who engages, during and after.
Media + Publishing
Turn audiences into known, engaged subscribers. Go beyond impressions with a direct line to every reader or viewer, so you can build relationships that last.
Sotto gives physical businesses the identity layer the internet has always had.
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