One tap is all it takes.
Visitors self-identify the moment they engage. No staff intervention required, no moment lost. The anonymous visitor who just walked through your door becomes someone you can recognize, reach, and bring back.
The platform built for the physical world.
Sotto connects the physical moment to the digital relationship. From the first tap to the hundredth visit, our platform works together to capture identity, start conversations, learn preferences, and act on them automatically.
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Phygital Cookie™
Recognize customers across visits, not just transactions.
Most businesses know what customers bought. They have no idea who walked in. The Phygital Cookie is a tap-to-connect NFC device placed at your location or event that bridges the physical moment to a digital identity instantly. No app download, no form, no friction.
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Identity that builds with every visit.
Every tap connects to a customer's history and adds to their profile. The more a customer engages, the better Sotto understands them and the more relevant every interaction becomes.
Built for your brand.
Opts The Phygital Cookie is fully customizable to match your visual identity. Patent-pending hardware designed to live beautifully in any environment, a retail counter, a hotel lobby, an event activation.in instantly via SMS
See where your customers are engaging in real time.
Track tap activity across every physical location or event from a single dashboard
SMS + MMS
Built for conversations, not campaigns.
A blast is not a relationship. From the moment a customer taps, Sotto delivers 1:1 messaging that responds to real behavior. Not a scheduled broadcast. A message triggered by something the customer actually did.
Messages that respond to behavior, not schedules.
A tap, a reply, a return visit. Each one triggers the right next step automatically. Every follow-up gets more relevant because it is based on what the customer actually did, not what a marketer guessed they might want.
Rich media that feels personal.
Send visuals, offers, and product recommendations via MMS. Every message is designed around that specific person, their preferences, and where they are in their relationship with your brand.
A direct line you actually own.
No algorithm deciding who sees your message. No platform dependency. Just a direct connection between your brand and your customer that compounds with every exchange.
Active listening™
Every reply adds context.
Most platforms track what customers do. Active Listening captures what they actually want. When a customer replies to an SMS they are telling you something, their preferences, their intent, their needs in that moment. Active Listening automatically extracts that signal and turns it into structured profile data you can act on immediately.
Zero-party data, zero extra effort.
No surveys. No forms. No asking customers to fill something out. The data builds itself through natural conversation and every interaction makes the next one smarter.
Preferences captured in real time.
A customer mentions they prefer a window seat, a particular flavor, or a specific style. Active Listening hears it, tags it, and makes sure every future message reflects it.
Profiles that grow with every conversation.
The more customers engage, the more complete the picture becomes. Every exchange adds a new layer of understanding that makes your marketing sharper and your relationships stronger.
Phygital Strategist™
Turn a campaign idea into a campaign.
Building a campaign usually means briefs, meetings, and rounds of revisions. The Phygital Strategist skips all of that. Tell it your goal in one sentence and it handles everything else.
From goal to launch in seconds.
The Phygital Strategist reads the customer data Active Listening has built, identifies the right audience, writes the messaging, and sets the send cadence automatically. Ready to launch directly in-platform.
Campaigns that get smarter over time.
Every new conversation and every new customer profile feeds back into the strategy. The more data that flows in, the better every campaign performs going forward.
Triggered by real behavior.
A customer visits three times in two weeks. The Phygital Strategist notices and triggers the right follow-up without a marketer having to set it up manually.
Sotto App
One complete picture of your customer.
Everything you can do on desktop, you can do from the Sotto App. Monitor tap activity, review campaigns, approve messaging, and collaborate with your Phygital Strategist from your phone wherever you are.
Real-time visibility across every location.
See tap activity, campaign performance, and subscriber growth as it happens. Not the next morning in a report, right now, while you can still act on it.
AI collaboration on the go.
Chat with your Phygital Strategist from your phone. Launch campaigns, approve messaging, and make adjustments in seconds without opening a laptop.
One dashboard for everything.
Locations, events, campaigns, conversations. All of it in one place, always up to date, always accessible.
How It Works Together
One complete picture of your customer.
The Phygital Cookie captures the moment. SMS opens the conversation. Active Listening builds the profile. The Phygital Strategist turns that profile into action. The Sotto App keeps you in control of all of it wherever you are. No siloed tools. No disconnected data. One system that gets smarter with every tap, every reply, and every visit.
The moment a customer taps, you know who they are and the conversation begins.
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