We built the identity layer for the physical world.
Every major marketing innovation of the last two decades was built for the internet. Sotto was built for everywhere else.
Help brands recognize, connect with, and build relationships with customers in the real world.
Our mission is to bring relationships back to the center of customer experience. We help brands build real loyalty by enabling them to recognize, connect with, and engage customers in the moments that matter most, in the real world.
Why we built the Phygital Cookie™
Digital businesses know everything about their customers. Physical businesses got nothing. A customer walks in, spends money, and leaves. You have no idea who they were or how to reach them again. Sotto fixes that.
Built by people who lived the problem firsthand.
Sotto's founders built and scaled technology for some of the world's most recognizable brands. They saw firsthand where modern marketing tools fell short and built something better.
Joshua Bowen
Co-founder, CEO
Visionary product and growth leader with deep experience building customer loyalty platforms for global brands.
Paul Juckiewicz
Co-founder, CTO
Engineering leader with a track record of building scalable, enterprise-grade systems that power billions of customer interactions.
Lindsey Buxman
President
Brand strategist and client leader with a passion for data, people, and building engaging customer experiences.
Backed by investors who believe in the future of physical commerce.
We're proud to be backed by investors who believe in the future of physical commerce and the brands building it.
Guided by leaders who know what it takes to grow a physical business.
Our advisors bring deep expertise across retail, hospitality, and brand growth and have lived the exact challenges Sotto is built to solve.